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When registering your next domain name consider these points.
Of course, these are only general guidelines. Rules are made to
be broken
- Know the domain name format.
- Know your target audience.
- Keep domain names short and simple.
- Register a long domain name.
- Use the appropriate pluralization
- Use words that can be visualised
- Plan for the future.
- Register the domain name in the correct
domain.
- Check that you are not infringing on
an existing trademark
- Don't-use-hyphens-between-words-if-possible
- Don't use konphuzing spelyng
- Don't choose domain names that are very
similar to others if possible.
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1.
Know the domain name format |
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Domain names can generally be between 2 and 63 characters long
(not including the extension), and contain the characters a-z,
0-9 and '-' (hyphen). Domain names cannot start or end with '-'
(hyphen). Domain names are not case sensitive and should generally
be displayed in all lowercase. You can now also register multi-lingual
domain names.
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2.
Know your target audience.
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Choose domain names that are appropriate to them, and likely to
feature in key word searches for similar or associated sites. |
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3.
Keep domain names short and simple |
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Generally, the shorter the domain name the easier it is to remember
or write down, and the less chance of users noting and remembering
it incorrectly. Restrict the domain name to one, two or three
words at most. (The one exception to this is the next tip). All
other things being equal, give preference to words with fewer
syllables and words that are easy to pronounce. Short is good,
but don't use difficult to remember acronyms, such as qmxf. Use
words whose spelling and punctuation is easy to remember, it is
better if someone can immediatly type in your address after hearing
it spoken.
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4.
Register a long domain name |
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Register a long domain name that contains a list of words relevant
to your site. This will help achieve a higher ranking in some search
engines. Several of the major search engines rank web sites much
higher if the search terms are contained in the domain name. You
can use up to 63 characters to create a long domain name with
keywords and automatically redirect visitors to the real web site.
We can easily set up your domains to redirect visitors to a single
site.. To achieve even higher rankings, including that lucractive
number one spot, you should consider using our highly advanced search
engine marketing services. |
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5.
Use the appropriate pluralization |
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For
example, newhomes.com is probably better than newhome.com if the
web site is not relating to "a" particular home. |
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6.
Use words that can be visualised.
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Vision is the strongest of human senses. Even better, use words
that involve several of the 5 senses. This usually involves choosing
more common nouns (names or objects), verbs (actions), and adjectives
(descriptions). For example, the word "fire" is easily imagined.
It includes strong cues in four of the five senses - visual (red
and yellow flames), auditory (crackling and other noises), feeling
(heat), and smell (smoke).
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7.
Plan for the future |
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If you are planning on releasing other products or services from
this domain name in the future then don't limit the relevance to
the initial product or service. That being said Internet marketing
experts believe that your web site should have only one subject
or focus. All products or services listed on the web site should
be related. A web site with a broad focus is not as appealing to
someone who is looking for particular information. |
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8.
Register the domain name in the correct domain. |
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For universal appeal use a .biz, .info, .com, .org, or .net domain.
For local appeal use an appropriate domain in your country, such
as .co.uk or .org.au. For personal sites use the new .name domain,
wherever you are in the world. Note that many domains have restrictions
on what domain names can be registered. In some domains you can
only use a name that is derived from a registered business or organization
name. |
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9.
Check that you are not infringing on an existing trademark
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...or other name that rightfully belongs to another company
or individual. An available domain name does not necessarily give
you the right to register and use it. Sadly, the side with the
most money tends to win when the ownership of a domain name comes
into dispute. That said, if you find the right name, register
it first and ask questions later!
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10.
Don't-use-hyphens-between-words-if-possible |
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A
domain name with hyphens is harder to describe when said aloud.
It is commonly accepted that a domain name with multiple words does
not include hyphens. Describing a hyphenated domain name verbally
can become confusing. |
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11.
Don't use konphuzing spelyng. |
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If
your domain is targeted at a world-wide audience then stay away
from words that are spelt differently throughout the world, such
as words ending in ize(US)/ise(UK). This also applies to many words
that have different meanings throughout the world. Some common English
words are even offensive in other languages. |
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12.
Don't choose domain names that are very similar to others if possible. |
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After
all, you want customers coming to you, not your competitors!
An exception to this rule is if you register the domain name of
a commonly misspelt word, in the hope of catching additional customers.
Like any brand name, logo, or trademark, your domain name represents
part of your business identity. Customers will associate it with
your particular product, service, company and so on, if you name
it correctly.
Remember that you domain name will probably be used for several
purposes, including your web site, e-mail address, and possibly
an ftp or other server. It will be an integral part of your marketing
campaign. If your domain name can be easily remembered then you
will attract more customers. People will use your web site or email
address to get immediate and convenient access to the information
or service that you are providing.
Domain names are portable. You can move physical address, change
phone numbers, change Internet service providers, change the company
that hosts your web site, and still keep the same domain name. This
provides an extremely flexible method of keeping in touch with your
customers and users. |
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